The left side of each spread lists 1 item with a variant on the title - look again, unless, could it be, etc. The right side shows the single item, but when you pull out an accordion fold the 1 thing turns into several things. This is the counting portion. 1 mushroom turns into 4 toucans, 1 strawberry turns into 5 red birds, all the way up to 10.
The pictures are colorful and, if they sometimes push belief a little (why do the carrot-turned-rabbits have spring of green on their ears?) they are undeniably clever and cute. Kids will also enjoy manipulating the double folds that reveal the creatures.
However, I'm a bit doubtful about how this will hold up to repeated uses by a library audience. The folds are, of necessity, thin, slick cardboard. They are not too flimsy, but very few fold-out pages or movable parts last past more than a couple circulations in my library.
Verdict: A fun and interesting concept. If you have an audience who's careful with their board books or the budget to replace frequently, definitely add this one.
ISBN: 9789888341207; Published 2016 by Minedition; Review copy provided by the publisher for Cybils; Donated to the library